2022

Case Study

Project Scope

Create the branding, stationery, and homepage for FACTORi, a membership-based content creation center in New York City.

Project Style

For the logo, FACTORi wanted to show their specific blend of industry and artistry through a mix of iconic silhouettes from the two fields.

Industry? Easy! However, to highlight the full depth of creative fields FACTORi is able to accommodate (design, photography, video, music production and recording, etc.), I needed to choose the CORRECT tool from our 'artistry' field. This brought me to the pen - the most widely used and recognizable creative tool in almost every creative field equally.

Branding Board

For the logo, FACTORi wanted to show their specific blend of industry and artistry through a mix of iconic silhouettes from the two fields. Industry? Easy! However, to highlight the full depth of creative fields FACTORi is able to accommodate (design, photography, video, music production and recording, etc.), I needed to choose the CORRECT tool from our 'artistry' field. This brought me to the pen - the most widely used and recognizable creative tool in almost every creative field equally.

Branding Guide

A branding guide should be as bold as the brand it represents.

Conference Room

Branding Board

For the logo, FACTORi wanted to show their specific blend of industry and artistry through a mix of iconic silhouettes from the two fields. Industry? Easy! However, to highlight the full depth of creative fields FACTORi is able to accommodate (design, photography, video, music production and recording, etc.), I needed to choose the CORRECT tool from our 'artistry' field. This brought me to the pen - the most widely used and recognizable creative tool in almost every creative field equally.

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FACTORi - Branding

2022

Editorial Design

Project Scope:

A souvenir booklet designed for the Lewisburg 'The Big Combo' Film Noir Festival at the Campus Theatre. The booklet should be both an informational piece on film noir and a schedule for the festival.

Project Style:

When developing the designs for this project, I wanted to visually represent the running themes of the film noir cinematic style - both from the past and from the present. Back then, the movies focused on the dark and the gritty - 'Blood, Bullets, and Broken Hearts', as I like to say. Now, we view the genre with a sense of classical reverence.

With the classic 'black-and-red' color palette (along with a nice yellow to contrast) selected, I started dissecting old cinema posters. Cutting out type bars they'd use, character portrayals, and more, I created a small library of recycled vintage cinema poster assets to base my style and layout around.

Program Cover and Spine

Front Cover and Introduction Spread

Program Spreads

Program Cover and Spine

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Film Noir Program - Editorial

2022

Stationery Design

Project Scope:

Design a set of direct mail materials for a Visa-Verizon partnership to get consumers to enroll in Verizon's International business calling program.

Project Style:

With the emphasis on 'travel' in this partnership and the prompt calling for an entertaining twist on 'making your money go further,' I developed the graphic of a dollar-bill paper airplane breezing along the cloud-topped mountains.

The layout of the stationery uses type size and color to reinforce positive, attention-grabbing sections of the copy along with the perks the partnership promotion offers.